If you’re looking to generate organic traffic for your eCommerce store, then this is the most complete guide for you to start generating traffic the most efficient way.
Most of the eCommerce store owners and Marketing managers start with Pay Per Click Ads and Social media Ad campaigns to try to bring customers to their stores, which for some time is good to give a boost to your traffic, but organic traffic is a more sustainable way to get customers in the long term marketing strategy.
This post was written to educate people on how they can simply increase their organic traffic and stop their reliance on Paid traffic which is in no way a sustainable way to grow a business.
If you’re a:
- Seo Manager; who’s working for an eCommerce store and is tasked to generate sales,
- Ecommerce store owner; who visioned to own a multi-store eCommerce empire, or a
- Digital Marketing Enthusiast; who takes interest in how Search Engines work and want to educate themselves.
Before we start with our eCommerce SEO, let’s take a look at what we will be learning through this blog.
Here’s what’s included in this blog:
- Introduction to SEO and Ecommerce
- How to design your eCommerce SEO Strategy
- Keyword Research
- Site Architecture
- On page
- Technical SEO
- Fix Technical Issues
- Content and How it should be
- Link Building
- Guest posting
- Local SEO
- How to start measuring your results
Importance of Ecommerce Search Engine Optimization (SEO):
Search Engine Optimization is following Search Engine Guidelines and ultimately providing the best possible experience to the customer so much that they stay and convert on your website. Unlike Paid search SEO is free and independent of monetary transactions in return for the visitors to your website.
Most digital marketing experts term SEO as a scientific art rather than a service, because every digital marketer follows the same principles but in his or her own style.
“Search engine optimization is the process of ranking your website against a specific keyword and optimizing those keywords in an attempt to bring more traffic from search results”.
In fact, SEO is the most sustainable way to go in eCommerce marketing, considering once you rank you start making recurring sales without any monetary investment.
It’s evident according to SEMRUSH’s research on Organic Traffic 38% of the traffic to major eCommerce retailers lands organically.
That makes it the second-biggest source of the traffic to eCommerce stores which is responsible for 38 percent of overall monthly traffic.
Even with this simplification of the idea, most of the online stores are created with the approach of marketing it with the help of Social media Promotions and Google Ads.
Here’s how to design your eCommerce SEO strategy:
I’ve Divided this eCommerce SEO guide into a step by step guide for easy consumption:
- Site Architecture
- Keyword Research
- On page
- Technical SEO
- Fix Technical Issues
- Content and How it should be
- Link Building
- Guest posting
- Local SEO
- How to start measuring your results
So let’s start with the most important part of any SEO campaign i.e. Keyword research.
Google works by showing you the best results to the user which is known as the user intent.
Known as the foundation of every organic campaign and very important for your eCommerce site. Because it lays the base for your whole website structure including the product pages, category pages, and your technical SEO also depends on it.
Before you start finding keywords for your eCommerce product pages, let’s understand one thing, keywords are relevant according to the searcher’s intent, so let’s understand what search intent is.
“A Search intent or a User intent is the primary goal a user has when searching a query in a search engine.”
Moz.com
This basically means every time a user comes to search on a search engine, he is looking to fulfill his/her need either that is educating themselves or looking for a product, or an event, etc.
The trickiest part in keyword search is to know what most of your target market, who are your potential customers, are searching for on the internet.
There are many types of user intents but major ones are only four i.e. Informational, Preferential/Commercial Investigation, Transactional, Navigational.
In order to know the intent of potential customers, we find the most relevant keywords.
This is where most of the keyword research tools like Google Keyword Planner (Free), Ahrefs (Premium), Ubersuggest (Freemium), Semrush (Freemium), etc. come in.
Here’s how you can start finding Keywords For Ecommerce Product and Category Pages:
Since we are targeting keywords based on a transactional intent we will go for such keywords.
(For Example Tri-Core Cervical Pillow)
Always keep your research focused on product search-based rather than.
Keywords research works to find out that search intent and target those keywords on your specific pages.
Let’s look at how to create your keyword strategy, we‘ll go over multiple tools to make our document of keywords.
- Amazon
- Keyword tool dominator
- Wikipedia
- Semrush
- Ahrefs
- Google Keyword Planner
Google Keyword Planner:
Google Keyword Planner is a free tool from Google for Ad Campaigners to search for keywords for their paid campaigns. It gives you a broad idea about the terms searched by the searchers but doesn’t give a lot of suggestions so not fairly helpful to people with low to no experience.
If you’re looking for an expert to help you create a Growth-Driven Ecommerce SEO Strategy Fill in the form here.