How Apimio Grew 8X Organic Traffic Through SEO
Apimio is a Canadian Product Information Management (PIM tool for businesses)Apimio is a Canadian software company that provides a Product Information Management (PIM) tool for businesses. While Apimio had a steady customer base, they were struggling to attract new leads through their website.
Challenge
Apimio wanted to grow its customer base and wanted to, reduce its dependency on paid advertising, and increase the number of leads generated through its website. They decided to invest in an SEO strategy to improve their website’s SERPS and visibility by running a content marketing/promotion strategy advised by Siffar.
Solution
Apimio partnered with Siffar to develop a comprehensive SEO plan that would help them achieve their goals. The plan included the following:
- Keyword research: Siffar’s team of SEO experts conducted extensive keyword research to identify the most relevant and profitable keywords for Apimio’s target audience.
- On-page optimization: The agency performed the technical optimization for Apimi’s Website and on-page content, including title tags, meta descriptions, and headers, to ensure that it was more relevant to their target keywords.
- Content creation: Siffar’s team of expert-vetted content writers helped create high-quality content that would attract Apimio’s target audience and improve its search engine ranking. This included blog posts, downloadable resources, whitepapers, and case studies.
- Link building: The team focused on acquiring high-quality backlinks to Apimio’s website from relevant authoritative sources through a variety of organic and white-hat techniques.
Results:
Within six months of implementing its SEO strategy, Apimio saw a significant increase in its organic traffic. They were ranking on the first page of search engine results pages (SERPs) for many of the targeted keywords, and their website traffic had increased by 8 times. This resulted in visibility that acquired Apimio more targeted leads, and their leads grew from just a handful to hundreds during this period.
Conclusion:
By partnering with our team of SEO experts, Apimio was able to achieve a sustainable growth and reduce its dependency on paid advertising. Investing in SEO was an effective way for Apimio to improve its online visibility, attract more targeted leads, and achieve long-term success.
Book a Call Now with Mobeen Ali, who lead the Apimio’s SEO campaign.
Siffar’s Value-Driven approach to SEO
At Siffar, we believe and educate all our clients and partners that ‘SEO is an ongoing process,’ not a one-time fix.
We believe and treat our customer’s businesses as our own, and that’s exactly why we follow a very customized, specialized, and structured approach to ensure that our partners get the best returns for their investments.
There are six steps we take when performing SEO for businesses.
Identify Goals
We start by understanding the specific business goals of our clients. This helps us to determine the most important keywords and phrases to target and how to further structure our SEO efforts.
Perform Audit
Next, we conduct a thorough audit of the client’s website to identify any technical issues or on-page optimization opportunities.
Develop Strategy
Based on the results of the audit, we develop a customized SEO strategy that addresses the unique needs of the client.
On-Page Optimization
This includes updating the website’s content and structure to improve its relevancy and authority in the eyes of search engines.
HQ Inbound Links
We use a variety of tactics, such as guest blogging and local citations, to build high-quality inbound links to the client’s website.
Monitor & Adjust
SEO is an ongoing process, so we continuously monitor the results of our efforts and make adjustments as needed to ensure that our clients are getting the best possible return on their investment.
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Discover how our SEO services helped Apimio achieve long-term success can also help you achieve sustainable growth.
