Instagram is a Media sharing social media platform that started more than 12 years ago. Owned by the Parent company of Facebook, also known as Meta.
With over 1 billion users, Instagram has a lot of visual advertising tools that will help you with the marketing of your business, and with Instagram ads, you can reach more leads and grow your business.
Instagram ads are linked with Facebook Ads Manager, which helps you obtain campaign objectives, develop choices, and choose options. Instagram Ads can provide huge ROI to your bottom line.
Instagram helps business owners discover new consumers, achieve approval and drive better commercial results through its intelligent data targeting and filters. If you want to learn about Instagram advertising, how it works and how much it costs in Pakistan, and to top your competitors, keep reading!
How do Instagram ads work?
Instagram Ads appear as sponsored content from businesses on your news feed, usually targeted toward people who are more likely to be interested in the service.
People see Instagram ads according to demographic data or things that they have been interested in before or have been browsing on Instagram and related services. These ads blend in your feed to the point where you can hardly recognize whether they are ads.
Two signs show that content is being paid. The first sign is the word “Sponsored” written under companies or page names, and the second sign is call-to-action CTA which typically has phrases like “shop now” or “learn more.”
Instagram Ads Cost in Pakistan
The concern of businesses interested in the Instagram advertisement is the potential ROI and how much it costs per click or thousand impressions. The cost of Instagram advertising can be classified using three metrics given below;
CPC (Cost Per Click):
CPC refers to how much it costs to generate a click-through of your Instagram ads. It costs between Rs 300 to 350 per click.
CPM (Cost Per 1,000 Impressions):
The average cost per action is 500 to 550. CPA informs how much it costs for every action completed due to your Instagram ad.The average cost per action is 500 to 550. CPA informs how much it costs for every action completed due to your Instagram ad.
You can also pay a minimum for the 1000 impressions and still make it up to the top because it has the best digital ads engagement.
CPA (Cost Per Action):
The average cost per action is 500 to 550. CPA informs how much it costs for every action completed due to your Instagram ad.
What determines Instagram Ad costs?
Some main factors determine Instagram advertising costs:
- Ad relevance cost
- Time frame
- Audience size
- Competition
1. Ad Relevance cost
Instagram wants to show relevant content to its audience in its feed. They will base your score on how people react to your ad.
Instagram ensures that your advertisement’s quality is good, relevant to the users, and can reach different areas. So they assign it to a “ relevance score” on a scale of 1 to 10.
Your score increases if a more significant number of people click, share, or like your advertisement. The better your relevancy score, the lower your payment.
2. Time Frame:
You’ll need to consider the holidays and events surrounding the time you run your ad and budget for it.
Advertising costs are higher on days like Christmas and Black. Consumers’ preferences shifts according to the season, so Instagram ad prices follow accordingly.
Users engage on Instagram more on weekdays than weekends. This means you should expect to pay more to run an ad on a Wednesday than on a Sunday.
3. Audience Size
Targeting a specific audience may cost you more as it will raise competition for those eye rises in tandem. Targeting larger audiences will cost you less because there is less competition for a set of individuals.
4. Competition
When you’re trying to reach a specific demographic of people, competitors will always try to reach the same group, and the price of your Instagram ad will always be affected by competition.
If other people are bidding to reach the same group, it can lead to a bidding war which means your CPC may go up to try to bid against competitors.
Types of Instagram Ads
When you run an Instagram ad campaign, you’ll have your choice of advertising formats to attract your consumers or target audience. There are four main types of ads:
- Story ads
- Photo ads
- Video ads
- Carousel ads
1. Story Ads
Story ads are the newest option for advertisers to reach interested users. Over 500 million plus Instagram accounts use stories every day.
Almost 33 percent of the most viewed Instagram stories are from businesses, so it’s the best way to connect with people and an excellent opportunity for your business.
2. Photo Ads
As I mentioned before, these photos have CTA at the bottom or a sponsored tag. Photo ads are the most shared ads on Instagram. It appears in the audience’s Instagram newsfeed.
You must choose the right photo that embodies your brand or your business.
3. Video Ads
It is similar to photo ads, except the content contains a video and can be up to 30 to 60 seconds long. It’s great for capturing audience attention, and your Ad will immediately start playing when they scroll through their feed and get to your ad.
If you put your most important information in the first few seconds, your audience will likely miss it.
4. Carousel Ads
These ads allow you to post multiple photos and videos in one post. It’s an excellent way to provide your audience with many product options.
Let’s say you’re promoting a new fashion line. Only showing one piece wouldn’t do justice to the line, so it’s a great way to showcase the variety in your clothing line.
If you want a detailed Instagram or any other social media platform advertising strategy, you can contact Siffar. Our team has the best social media marketing experts who can help you out with your business.
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