2.5 MILLION GOOGLE IMPRESSIONS & 32,000
WEBSITE VISITORS WITHIN 6 MONTHS
Competitive SAAS Niche [SEO Case Study 2021 – 2022]
BACKGROUND:
Apimio, an eCommerce Product Information Management Solution started in 2021, launched its website and hired me as its Search Engine Optimization Specialist.
One of the aspects of their business plan was to reach potential customers by focusing on informational searches related to SAAS on Google.
STRATEGY:
- Implementing Best SEO practices to make their website faster to load and easier to get indexed.
- Review keyword opportunities related to PIM to identify and prioritize keywords/articles.
- Write high-quality educational content related to the PIM industry with articles published twice every week.
- Build organic links through an outreach campaign focused on news websites, product reviews, and SAAS niche websites.
RESULTS:
From September 2022 to January 2023 (6 Months), the website earned 32,000+ organic search users and 2,500,000+ Google search impressions on over 70+ Google-indexed web pages. Raised the Ahrefs Domain Authority to 31 by building over 100s high-DA/DR organic links, including websites such as wikipedia.com, shopify.com, ted.com, goodfirms.com, noupe.com etc.
